We work closely with brands and boutiques to create mobile storefronts on the app so that they can reach their shoppers through arguably the most important platform: the little mini computers that we carry with us everywhere. If you’ve been living under your bed for the past two years and haven’t noticed the hoards of people walking around while engrossed on their smart phones, then here’s a few stats that will help you to understand the mobilution!
Today over half of Americans own a smartphone. Smartphone owners browse online for an average of 82 minutes per day. $5.6 billion in sales will be influenced by mobile this holiday and an astonishing 24% of Black Friday/Cyber Monday shopping was conducted on a mobile device.
Below are excerpts from reports about the rapid surge of mobile marketing and commerce:
Marketing Week: Brands Urged to ‘Wake Up’ to Mobile Web
Dave Coplin, Microsoft’s Chief Envisioning Officer, says “An easy mistake is to simply treat mobile like your other marketing channels. Mobiles and tablets are really personal devices in a way that PCs never were, which makes a massive difference in terms of customization and putting the consumer front and center of the experience.”
McKinsey & Co.: Gilt Group: Using Big Data, Mobile and Social Media to Reinvent Shopping
Today, 30% of [Gilt] traffic is coming over a mobile device –mostly iPhones and iPads. On weekends, we watch nearly a quarter of our revenue move through mobile devices too”
Bill Report : How Retailers Are Trying to Own Mobile Commerce
29% of U.S. mobile users already have used their smartphones to make a purchase.
WWD: M-Commerce Primed For Big Holiday Season
30% of retailers are using mobile apps to highlight promotions to drive traffic to stores and online, as well as buy directly using the app.
Here at Snapette, we see a huge opportunity in mobile to drive traffic to brick and mortar stores. If you are a designer, boutique or brand interested in going mobile, contact us at hello@snapette.com.
Happy Holidays,
Snapette Team
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Article Links:
- http://m.marketingweek.co.uk/4004912.article?mobilesite=enabled
- http://news.cnet.com/8301-1023_3-57553915-93/ipad-and-iphone-dominate-black-friday-online-shopping/
- http://www.nytimes.com/2012/10/23/technology/in-mobile-world-tech-giants-struggle-to-get-up-to-speed.html?_r=1&adxnnl=1&hpw=&adxnnlx=1355339629-ifYHKTQ0LKhSTPDD4rT0EA
