There is never a ‘typical’ day in my life as creative director. When I’m not traveling either for shows or for research and development, I am catching up on what my staff has been working on at the office. I spend at least two hours every day researching seasonal trends.
2. When you were younger, what career path did you envision yourself taking?
I always knew I wanted to be in the fashion industry in some way shape or form and when I met and married my husband Richard, founder and CEO of MIA SHOES my path was set. I was able to use my business training and put it to work at MIA.
3. If you could choose one MIA shoe to represent your style, what would it be and why?
The ‘Passage’ in the MIA line and the ‘Frontier’ in the Mia Limited Edition collection are the two styles that represent me. Even though I am all about heels and feminine shoes, when I have to choose what to take with me on a business trip one of these two styles always makes it into my suitcase. Versatility, comfort and style….
4. What advice would you give those who are aspiring to be in the fashion industry?
Stay focused. Know your customer and who you want to reach. Think outside your box and know your market and follow bloggers you admire….they are setting the pace in fashion….at least for now.
5. How do you see mobile technology coexisting with fashion?
The world is going mobile…..shopping…..style…….news……..the sooner we all get with the program the more successful we will all be. The next best thing is right there in the palm of your hand via those ever emerging apps.
6. Which feature on Snapette do you see best influencing marketing efforts for retailers and boutiques?
The offers section of Snapette is awesome, you can really find great deals on there you really can’t find anywhere else.
7. Why do you think social mobile apps, like Snapette, are good for business?
Snapette and other apps like it allow for MIA to reach a whole new audience, the young, cool, and hip who are the first to spot a new trend or style. This is the new way to connect with our customer and give instant access to our new arrivals and cool happenings around the office.
8. Who is your style icon?
I love how Heidi Klum can look great in a pair of jeans one moment and spectacular in a beaded gown the next. She carries herself with such confidence that even if the outfit is not something I would wear, her attitude and style are something I always admire.
Don’t forget to SNAP a photo of MIA shoes found in Lord & Taylor or Macy’s and upload for a chance to win a pair of MIA shoes! You can also enter here: http://snapette.com/Contest/mia by loving a photo, every love enters you to win!