In recent years Target and H&M’s designer collaborations have become the newest must-have with fashion. However, obtaining these coveted pieces isn’t easy. Budget conscious shoppers have to be quick, as new collections sell out in mere hours. Since these collections are only sold for a limited time there is no time to waste when a new release is announced.
Designer pieces aren’t fit for everyone’s wallet, but by collaborating with mass retail chains a wide range of stylish shoppers can get their hands on great designs by Derek Lim, Missoni, Proenza, and more at affordable prices.
Not everyone is on board with designer collaborations. Some unhappy fashionistas say that these cheaper mass retail pieces dilute the brand, and makes the original designs less special. Others defend the choice some designers make of referencing their past designs, saying that if fast fashion is going to be creating runway knockoffs anyways then designers should be paid for it. But no matter what, this budding relationship between designers and retailers seems like it is here to stay.
Prepare your wallets, here are some 2014 collaborations to snap up before they’re gone:
Kate Moss for Topshop
Released on April 30th, the style icon’s long awaited return to Topshop can’t be missed. Her last Topshop collection in 2007 sold out instantly and ran for three years, here’s hoping this new collection will stay even longer. The full lookbook can be found here.
Ostwald Helgason for ALDO RISE
Chunky platform sandals and pointy pumps, all in bright color blocking, will be hitting ALDO for fall/winter 2014. And for the first time, handbags will be included in the collection as well. Photos from the fashion week debut can be seen here.
In Target stores already, these surf-inspired pieces feature Peter Pilotto’s signature eclectic prints in wallet-friendly prices.
Sophia Webster for J. Crew
This fall collection’s funky footwear can spice up a neutral office outfit or complement a thrown together street wear ensemble. All the shoes can be viewed here.
Summer means beaches, sunglasses, and this year, Marimekko’s Banana Republic summer capsule. Fun prints in Banana Republic’s classic shapes will be sure to make this summer ever so stylish.
Written by Melissa Bai