Although we’ve lived in New York for about a year and a half, we hardly ever go to Brooklyn. I realize that this borough (known outside of the city as the hipster capital of the world/where Jay-Z grew up) is relatively close to where we live. I’m not sure why we haven’t explored more of what Brooklyn has to offer, but when Snapette asked me to do a little boutique shopping on their behalf, I jumped at the chance.
If you haven’t heard, Snapette is a special little app (created by Sarah Paiji and Jinhee Anh Kim) that helps you find exactly what you’re shopping for based on partnerships with stores and crowd-sourced images. With Snapette, you can snap photos of your favorite clothing items in boutique and share them on the app for others to use as shopping guides. Now, when you’re out and about and aren’t sure where to turn, you can trust Snapette to give you a frame of reference for the area. I first heard about this remarkable app last fall, and Snapette was recently named as one of the most innovative companies of 2013 by Fast Company. Definitely check out the app if you haven’t already (warning: it can be addictive.)
Inspired by my marathon training last fall, my friends at Snapette created a little shopping marathon of popular boutiques and vintage stores in Brooklyn.
Eva Gentry Consignment, 371 Atlantic Avenue (near Hoyt-Schermerhorn St. stop)
In Boerum Hill, a beautiful consignment shop is nestled in a row of other shops and restaurants. Named for its owner, Eva Gentry specializes in offering unique designer pieces at affordable pieces. Featured in Conde Nast Traveler, New York Magazine and Racked, Eva Gentry brings you a range of wears from luxe Miu Miu heels ($198) to timeless Bass loafers ($59). Bohemian Anna Sui dresses ($110) and edgy Marc Jacobs boots ($130) line the shelves. At these prices, you’ll definitely want to pay this boutique a visit.
Jumelle, 148 Bedford Avenue (near the Bedford Avenue stop)
A Lucky Magazine favorite shines in Williamsburg. You’ll feel instant sartorial lust upon entering Jumelle, a carefully crafted boutique by owner Candice Waldron, a former Emmy-nominated broadcast journalist. Opened in 2006, Jumelle is named after the French word for “twin”—Candice’s twin sister Carla is the boutique manager. Also featured in New York Magazine as one of Brooklyn’s must-visit boutiques, Jumelle features high-end clothing from renowned designers (Isabel Marant, Sonia Rykiel and Rag & Bone decorate the showroom walls). I was immediately drawn to Jumelle’s mix of feminine and timeless, innovative and vintage-inspired.
I fell in love with the mixture of rose gold knits and printed silk dresses. I dream of owning a wardrobe composed of gorgeous pieces from Jumelle.
Amarcord Vintage, 223 Bedford Avenue (near the Bedford Avenue stop on the L train)
This shop in the heart of Williamsburg embodies the spirit of a classic vintage store. The space in Amarcord Vintage is small, but every square inch is utilized with racks of clothing, shelves of accessories and tables in the middle. If your personal style gravitates to bulky sweaters, printed shorts and 80s-style sequins, add Amarcord to your shopping itinerary. I found a beautiful vintage Coach bag (that looked exactly like the new legacy collection) for a fraction of the retail price. Definitely worth a moment if you’re in the area, but you can also shop their designer wares online.
Narnia Vintage, 672 Driggs Avenue (near the Bedford Avenue stop)
The bare-bones, bohemian space of Narnia Vintage feels like Eastern style combined with Western chic. The shop’s second location, the little nook in Brooklyn boasts lots of leather, fringe and knitted pieces. Think Woodstock meets Haight-Ashbury. Neil Young on scratched vinyl plays as you cruise through racks of hipster-chic vintage, and the small yet ethereal space calls to mind the escapist fantasy of the store’s namesake.
Let me know if you join—I would love to follow your snaps!